Author- Ashana Sinha Effective public relations can build up the image of an individual or an organisation but Public relations(PR) is an industry that has gone through many trials and tribulations throughout its lifespan, constantly being mistaken for something it isn’t but even with all the backlashes that have tried to knock it down PR …
Crisis Management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and a personality’s image. Public relations practitioners play a crucial role in crisis management. A public relations unit’s goal during a crisis is to get the organization through the situation with as little damage to its …
“Hope for the best, prepare for the worst” doesn’t apply only to Individuals, it also applies to organizations. In order to prepare for Crisis, businesses can plan a set of strategy to recover from brand image failures, natural disasters, and other major incidents. It typically includes measures for public acknowledgment of issues, damage control, and …