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How To Make Brand Strategy

Public Relation is continuously growing, Here are a few developments that need to be incorporated into the Brand Strategy for 2023. Media relations are only one component of effective PR In 2023, building ties with market players will be more important than building relationships with the media. As a result, businesses must change their traditional …

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NEW AGE PR IN THE DIGITAL ERA

Author- Ashana Sinha Effective public relations can build up the image of an individual or an organisation but  Public relations(PR) is an industry that has gone through many trials and tribulations throughout its lifespan, constantly being mistaken for something it isn’t but even with all the backlashes that have tried to knock it down PR …

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Crisis Management PR

Crisis Management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and a personality’s image. Public relations practitioners play a crucial role in crisis management. A public relations unit’s goal during a crisis is to get the organization through the situation with as little damage to its …

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