#PR

What is the importance of Integrated Marketing Communication for developing a brand?

Leave a Comment / Blog / April 14, 2024

Integrated Marketing Communications (IMC) plays a pivotal role in shaping a brand’s success. Helps building a brand’s reputation and ensure winning customer’s trust. Let’s delve into its significance deeply: Consistency: Integrated Marketing Communications ensures that the brand, its values, and its services are communicated consistently across all communication channels. Maintaining consistency in a brand’s identity …

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How To Make Brand Strategy

Leave a Comment / Blog / January 30, 2024

Public Relation is continuously growing, Here are a few developments that need to be incorporated into the Brand Strategy for 2023. Media relations are only one component of effective PR In 2023, building ties with market players will be more important than building relationships with the media. As a result, businesses must change their traditional …

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NEW AGE PR IN THE DIGITAL ERA

Leave a Comment / BLOG / June 24, 2022

Author- Ashana Sinha Effective public relations can build up the image of an individual or an organisation but  Public relations(PR) is an industry that has gone through many trials and tribulations throughout its lifespan, constantly being mistaken for something it isn’t but even with all the backlashes that have tried to knock it down PR …

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