As a startup founder, choosing the right PR agency can be a game-changer for your business. It can help you gain the necessary exposure, attract potential investors, and ultimately boost your growth. But with so many options available, it can be overwhelming to make the right choice. Don’t worry, though, we’ve got you covered. In this guide, we’ll walk you through the steps to find the perfect PR agency for your startup. Get ready to take your business to the next level!
Step one: Identify your objectives
First, it’s important to identify your objectives before diving into PR. What do you hope to achieve from public relations? It could be to gain wider coverage and increase the credibility of your business, to build your reputation, to enhance your online presence, or even to seek investment for your company to support its growth. At Apexx Media Brand Creators, we have extensive experience in executing strategies that help our clients achieve these objectives. For instance, we worked with #Physicswallah, #NeoLacta Lifesciences, Ministry of Culture Govt of India, and many Ed-Tech & SaaS Platforms and different categories of clients. Working in different domains, we have gained rich experience that allows maximum creativity and ideas to flow more easily.
We can tailor your needs as your company changes and evolves is another benefit of working with a PR agency.
Step two: Consider the qualities you want in an agency
Once you have your objectives prepared, your next step is to source an appropriate PR agency for your business. PR firms come in all shapes and sizes, and so do their price tags. Knowing your budget from the get-go will help you find a PR firm that fits your price range while still delivering the results you need.
It is crucial to research the different types of agencies out there. Look up PR firms that specialize in strategic PR, scope out their social media channels and websites, and read their case studies to see if they’re a good match for your business. Don’t be afraid to ask for references from the PR firms you’re interested in.
You will be working closely with your PR agency, so make sure your cultures align. It’s important to share similar values and have a focused vision for your business to ensure a smooth PR journey. For example, we understand the frustrations with corporate meetings and how long they can run for. That’s why we adopt a direct approach for our meetings, cutting out the fluff so our clients leave the catch-up with knowledge of our leads, key pitches for the following week and the progress of designed content. Having similar cultures ensures a strong and easy relationship between you and your PR agency.
Step three: Finalise your brand strategy or have your agency build one for you
The last stage is to finalize your brand strategy and have it prepared to share with your new agency. However, it’s alright if you’re not entirely certain about the direction you want to take. A seasoned PR agency can assist you in determining your next steps. At 42Bruton, we can help you create your brand strategy, tone of voice, and overall brand image because we recognize that as a founder, you may have a lot on your plate and are prioritizing other important aspects of your business.
To sum up, collaborating with a PR agency is an excellent way for your business to gain exposure in reputable publications, secure features in industry-agnostic trade titles, create brand awareness, and enhance your online presence. By following the three steps discussed in this blog, you’ll be well on your way to finding the right PR agency for your company. If you’re looking to start your PR journey with an agency that has years of experience in developing exemplary brand profiles that result in mass exposure, book a call with us.
