#ApexxMedia

Publishing something irrelevant on social media is only slightly worse than not posting at all.

How frequently should one post on social media? I’ve read a number of articles over the years on the ideal posting frequency on social networking platforms. I’ve come to the conclusion that they are all defective. One source advises limiting your Facebook posting to no more than twice per day. The next one says you …

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NEW AGE PR IN THE DIGITAL ERA

Author- Ashana Sinha Effective public relations can build up the image of an individual or an organisation but  Public relations(PR) is an industry that has gone through many trials and tribulations throughout its lifespan, constantly being mistaken for something it isn’t but even with all the backlashes that have tried to knock it down PR …

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Crisis Defines Brand

“Hope for the best, prepare for the worst” doesn’t apply only to Individuals, it also applies to organizations. In order to prepare for Crisis, businesses can plan a set of strategy to recover from brand image failures, natural disasters, and other major incidents. It typically includes measures for public acknowledgment of issues, damage control, and …

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