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What is the importance of Integrated Marketing Communication for developing a brand?

Integrated Marketing Communications (IMC) plays a pivotal role in shaping a brand’s success. Helps building a brand’s reputation and ensure winning customer’s trust. Let’s delve into its significance deeply: Consistency: Integrated Marketing Communications ensures that the brand, its values, and its services are communicated consistently across all communication channels. Maintaining consistency in a brand’s identity …

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How to find the right PR agency for your startup

As a startup founder, choosing the right PR agency can be a game-changer for your business. It can help you gain the necessary exposure, attract potential investors, and ultimately boost your growth. But with so many options available, it can be overwhelming to make the right choice. Don’t worry, though, we’ve got you covered. In …

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How To Beat Market Competition With Digital Marketing Strategy

Conducting a comprehensive competitive analysis in digital marketing is crucial for gaining an edge in today’s highly competitive landscape. By understanding your competitors’ strategies, target audience, best practices, and market positioning, you can develop effective digital marketing strategies that differentiate your business and drive success. In today’s highly competitive digital landscape, staying ahead of the …

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Social Media Expert

How frequently should one post on social media? I’ve read a number of articles over the years on the ideal posting frequency on social networking platforms. I’ve come to the conclusion that they are all defective. One source advises limiting your Facebook posting to no more than twice per day. The next one says you …

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