Public Relation is continuously growing, Here are a few developments that need to be incorporated into the Brand Strategy for 2023. Media relations are only one component of effective PR In 2023, building ties with market players will be more important than building relationships with the media. As a result, businesses must change their traditional …
Author – Gauri Sachdeva Social media platforms inform us about what is trending. They also give people a forum to discuss important topics and personal preferences. Social networking began as a personal tool but has since expanded into the workplace. By boosting traffic and contributing to the SEO strategy, it plays a crucial position in …
Author- Ashana Sinha Effective public relations can build up the image of an individual or an organisation but Public relations(PR) is an industry that has gone through many trials and tribulations throughout its lifespan, constantly being mistaken for something it isn’t but even with all the backlashes that have tried to knock it down PR …
Crisis Management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and a personality’s image. Public relations practitioners play a crucial role in crisis management. A public relations unit’s goal during a crisis is to get the organization through the situation with as little damage to its …