Crisis Management PR

Crisis Management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and a personality’s image. Public relations practitioners play a crucial role in crisis management. A public relations unit’s goal during a crisis is to get the organization through the situation with as little damage to its …

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Crisis Defines Brand

“Hope for the best, prepare for the worst” doesn’t apply only to Individuals, it also applies to organizations. In order to prepare for Crisis, businesses can plan a set of strategy to recover from brand image failures, natural disasters, and other major incidents. It typically includes measures for public acknowledgment of issues, damage control, and …

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